7 CONVERGENCE OF TRADITIONAL AND NEW MEDIA OF COMMUNICATION Angela Nkiru Nwammuo* Ph.D. & Gideon Uchechukwu Nwafor** Introduction Chapter objectives Convergence is a term used by various academic This chapter is designed to: disciplines to describe and analyze manifold 1. give conceptual definitions and processes of change toward uniformity. Keywords: Design education, convergent media, pedagogic approaches 1 CONVERGENGE OF MEDIA Digital media have enabled the convergence of different technologies and forms of communication. (2005, p.551) Another perspective of looking at convergence is from the point of view of those This will be important for Section B: Institutions and Audiences. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Convergence is how individual consumers interact with each other on a level and use different media platforms to create new and better experiences, new forms of media that connect us socially, and not just to other consumers, but to the have more producers of media … Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. 2. a convergent state or quality. Defining media convergence The flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. Delivering a truly successful "integrated marketing communication" campaign means our marketing communication (marcom) … media convergence Media Convergence Platform Specific Example Communication Social Network Facebook, Instagram, functionality of social media Education Learning management systems Google class, Edmodo Advertising Product Advertisement Digitized print ads across different platforms News News Agency A newspaper that still publishes through print and have online portal (website, apps, … It's no secret that we, as communication professionals, are in the middle of a sea change in how media is delivered, consumed and created. The producers of Social Media Week say this year's event in New York -- which is scheduled for February 17 to 21 -- is expected to attract some 6,000 attendees from all … This deal is a reflection of the way in which media institutions are responding to changes in audience behaviour brought about by technological convergence. video,text and images can all be stored and accessed on one website. Gender & Relationships. Introduction University broadcasting, the forefront of the construction of campus culture, is the important media which can improve the ideological and political education in universities and colleges. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. From movies, television shows, books, games, fan fiction, apparel and toys, it is becoming apparent that people are immersing themselves within these many types of media. This is because there is not a complete definition of what regulations can be applied from the old media to the new one. It takes completely separate ideas and smashes them together, so … Media Convergence, ... education, law, politics, advertising, and even military operate” (p. ... culture to public culture and argues that the lines between political culture and popular culture have blurred in new media era. Global Media Journal – Indian Edition/ISSN 2249-5835 Winter Issue / December 2011 Vol. Media convergence is “the combination of new media and old media within a single piece of media work.”. Media convergence is defined as the technological merging of content in different mass media. An example of which is the creation of emails, and the social media that are now being used to connect with people around the globe by the modern generation. Tang Z. 3. the degree or point at which lines, objects, etc., converge. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Mediaare generally defined as the means by which information is conveyed from one place to another. Convergence of Gender Equality in Citizenship Rights and a Child’s Right to Education: The Cases of Jordan, Kuwait, and Lebanon Tyler Winn, JD A. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Media convergence have become a vital element of life for many people. 1. Examples of instructional media include traditional means of delivering instruction (chalkboards, textbooks, overhead projectors, and teachers), mass media used for education Both the print and digital editions are used. In the 1990s, the example of industrial convergence is the Viacom-Paramount (1994), Disney-ABC (1995). Convergence Communications is an end-to-end business service that provides unified communications services not only through its complete IP telephony solution, but also through data service providers and cloud-based services uniquely designed to save money and create efficiencies throughout your organization. Headquartered in San... “Convergence is a process by which telecommunications, information technology and the media, sectors that originally operated largely independent of one another, are growing together.” (Papadakis, 2007). Convergence. For example, in the 1990s and 2000s, many media companies expand their business interest, and they merged with other companies. Technological convergence is how technology allows media texts to be produced and distributed on multiple media … Learn about convergent thinking, how it differs from divergent thinking, and more. Games, Toys & Hobbies. Describe the use of one or two forms of media to share knowledge and information on a current issue in society. It was coined by the legal scholar and Critical Race Theorist, Professor Derrick Bell (1980) published in The Harvard Law Review. Put another way, media convergence represents not just the convergence of different media, but also the convergence of educational institutions and for-profit corporations, popular culture and “high” culture, digital authors and copyright holders, and students and teachers—to name a few. Before long the In fact, when one says convergence is a process rather than effect then it is important to distinguish what area of media convergence … Nyamweya is a Kenyan scholar who has done many years of research on a diversity of topics Introduction Convergence is an ambiguous term employed in various. The modern mobile phone and games console are great examples of technological… Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Explain how media convergence creates new opportunities for interaction. Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. With recent pop culture trends, people are becoming more and more involved in the media that surrounds them. Media Convergence. As technology advances, convergence of media change to keep up. convergence is often related to technological advances and in some case has became an excuse for deregulation of the media. What is convergence in ICT? In 2006, Henry Jenkins’ Convergence Culture: Where Old and New Media Collide was published in which the celebrated media scholar mapped the industrial, technological, and social convergence that had emerged since the birth of the so-called ‘digital age’. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy. The reform path of journalism and communication education in colleges and universities under the environment of media convergence (in Chinese). Convergence of technology, encompasses both hardware and software, for example, computer technology and entertainment produced technologies like Tivo and the infotainment industry. The literature on globalization and convergence has several threads. Convergence is the new buzzword in the media. Questions: Describe how new technologies have led to the convergence of traditional and new media. It is specifically named in the media education policy decree of the Federal Ministry for Education, the Arts and Culture.As a part of media pedagogy, media education has been an educational principle since 1973. Convergence refers to the fusing or coming together to gradually form something similar. 18/05/2020. Convergent thinking is a term used to describe the process of finding a single best solution to a problem. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. Introduction. Convergence refers to the fusing or coming together to gradually form something similar. The convergence of radio. Economic convergence is the horizontal and vertical integration of the entertainment industry, in which a single company has interests across and within many kinds of media. By Nick Zelenczuk, Content Associate at Convergence. Disney owns many assets including: The Walt Disney Studios (inc. Walt Disney Record), Disney Mobile Studios, ABC Family, ABC Entertainment and Marvel Studios. The influential book provided a shared vocabulary and key conceptual frameworks to topics that have dominated media studies … Digital media ethics deals with the distinct ethical problems, practices and norms of digital news media. marketing convergence. the orchestration of information technology, marketing and design required to ensure that companies present an integrated, consistent, clear and interactive message across all the media they use. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. 1341 Words6 Pages. Approximately 3.1 million Australians aged 14 or over accessed the int… For communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context. In the last fifty years the use of media and how we access it has changed dramatically. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. Despite a recent rise in public spending and development aid towards education, few low- and middle-income countries are on track to meet the basic requirements for quality education under Sustainable Development Goal (SDG): 4.The COVID-19 pandemic has steadily broken the momentum of many developing countries in improving … Media literacy is one of the integrating principles in Austrian education. convergence theory to study .violence communicated through the media. In addition, media convergence is an inevitable result of the development of media. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). 5 3.14 As of December 2010, there were 10.45 million active internet subscribers in Australia, of which 8.15 million were household subscribers and 2.3 million were business and government subscribers. Topics: Mass media, Strauss and Howe, Generation Y Pages: 2 (603 words) Published: February 22, 2012. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Also, the digital distribution of music is an example of media convergence by the adoption of a modular network, as traditional media content is delivered to end-users through a value chain composed of interdependent activities: for example, musician, label, digital music provider, internet provider (see Rogers & Sparviero, 2011). Printed media kits may get more attention, particularly in a meeting or press conference. For example, education is related to socioeconomic status, one of the most robust predictors of health status (see article on page 78). Media Convergence. Using a holistic approach Europe in a Transatlantic and International Perspective. A current Issue in society Professor Derrick Bell ( 1980 ) Published February... 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